Public Governance Institute: Leading Public Sector Change
Public Governance Institute: Leading Public Sector Change

 





       
     
 
 


Launching Change Versus

Realizing New Outcomes

Earlier we recommended seeing major change undertakings as "extended journeys." When done wrong, they can have you going in circles, or headed for the ditch. When done right, they are transformational -- though anything but smooth and direct. Transformational journeys are characterized as much by baffling circumstances, unexplained events, curious behaviors, and obscure motives as they are by clear agendas, obvious implications, understandable interpretation, and logical extrapolations.

Whether it's installing a new curriculum in just one elementary school, or the current drive to assemble parts of 22 federal agencies into a new and big "one," the journey will never go the way the printed "guide" says. Indeed, when it comes to the Department of Homeland Security (DHS), there is no procedures manual. The job is mind-boggling in its scale, urgency and importance.

What would you liken it to? The mergers that brought us Exxon-Mobil, Texaco-Chevron, or Boeing-McDonnell-Douglas in recent times? Hardly. Even HEW (under President Eisenhower in 1953) and the creation of the Department of Defense (1947) were relative cakewalks when put up against DHS. In each of those mergers, the cultures were far more aligned, the time constraints more relaxed, and the end game less significant.

The DHS story formally begins in early June 2002...

On Thursday the 6th, the President goes on TV, sets the right urgency, doesn't put too much blame on the status quo, or make excuses for it. He nicely distinguishes the role of personnel from structure. And his people had already allowed about the right amount of time for media coverage of FBI and CIA mishaps to show the country why a new set-up is necessary.

Some six months after that presidential speech, the bill is signed. The legislative and partisan struggle has been immense, but it was well-covered by the media -- giving citizens the impression that much of the hard work is past. With the bill finally signed, the legal formalities have been firmed up or farmed out. Lots of movement, yes -- but how much progress?

What we have just described is an announcement along with a sales talk about the intent to accomplish a needed goal. "Here's what we are committed to...." Well and good. Now, what about delivering on that goal? At best, the signing ceremony making the proposal part of the U.S. Code can be viewed as the installation "event" of this particular change effort.

Many executive-branch leaders contend that passage of the implementing legislation is the delivery, the realization. No, it's simply the "delivery" of the intent into the law, which leaves the question: How will the responsible officials -- who by now number in the hundreds if not thousands -- bring about a largely new organization delivering at least 120% of the performance of the original (mostly separate) components?

As daunting as that is, we can draw hope and tools from the private sector. As the information technology revolution swept through business -- everything from inventory-management to outsourcing predictable functions -- corporate leaders found slipshod methods and trial-and-error too expensive. No CEO likes to be surprised. Not only did they bring much better hardware and software, they looked to professional help in learning about how and why large groups of people change. How do we cause a productive merger between top management's strategic logic and the psychological realities of everyone else in the firm?

That question has been answered in enough different places that we know some of what works. But the governmental version of that question is hardly even asked. How does the public sector make similar advances? How do governing bodies and policy practitioners turn unpleasant surprises, or conscious decisions to modify behaviors, into a process of productive change?

In the public sector, different lessons have been learned. Especially in periods of peace and prosperity, the average Member of Congress has been rewarded for good intentions. Absent war, civil strife or a serious recession, officeholders can pick and choose the issues on which they want to devote time and energy. And they have to say something about all of the big issues. Unlike a company serving a defined market with a distinct product line, an elected official at the national level is expected to sound purposeful and serious about matters they barely have time to monitor seriously.

But what about their few chosen priority issues? The political leader's coalition will usually applaud as they "fight the good fight" and "make the last effort." The goal is to hold a sensational hearing, trigger a probe, and ideally pass a major bill. But this is not enough -- not now, not for an America whose whole culture of governance will be facing stresses worse than anything since the 1930s.

In wartime, with the focus on effectiveness, the Administration and Congress will be evaluated on the results of DHS -- which shifts the critical question away from what ought to happen and over to how will it happen.

First, let's ask: What do we see happening right now? Not in the White House or Congress (perceived sponsors of the change) or in the editorial pages (advocates and critics of the change), but among the implementers and "targets" of the change. We mean the managers, agents and rank-and-file workers. What are they doing? Well, what would you be doing if faced with a workplace upheaval?

Employees, from GS-15s down to clerks and programmers, are studying the ramifications of the new law. They're talking with colleagues, checking in with the unions, auditing congressional happenings and updating their résumés. Things being tended are those that come with visible measures or are related to the transformation into DHS. Some of the more tenured, experienced heads are looking to see how they can jump ship within their known (departmental or agency) worlds as opposed to being forced into new, undefined DHS alignments.

Most workers want to help, but not if it means being mangled or marginalized.

So? The Administration operatives charged with building DHS as it "lifts off" need emergency tools to make the change happen. This isn't the same thing as administrative flexibility -- for example, changes in work rules or innovations in funding. Such things matter, but they will be decided upon (ruled in or out) by the legislation itself. By "tools to make the change happen," we mean the measures and methods that comprise Leading Public-Sector Change(TM). and lead to “realization” of the true intent behind the DHS.

You simply cannot turn this big a group -- roughly 170,000 individuals -- on a dime. Instead, make use of the proven methods for measuring change-readiness, change-progress, and for identifying the natural points of resistance. In the end, the citizens of America will endorse the concrete results that come when officials apply this kind of thoroughness.

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